Heat Seak · Shoot Script · Final

Leads can't hide from us.

For Richie. Main pitch runs about 80 seconds spoken. Say it slow. The silences are part of the script.

One buyer per lead. Ever. On camera + live 1-on-1 2026-07-23

1Hook + Open (~18 sec)

Quick question. That lead list sitting in your CRM. Who else has it?

(two-count pause)

Your competitor has it. Same names, same numbers, same week you got it. That's not a lead. That's a rumor.

(two-count pause)

We built something that only feeds one person. It's called Heat Seak. Heat-seeking missile crossed with hide and seek. Once you own a lead, nobody else in your market ever touches it. One buyer. Ever.

Stop talking. Let them lean in.

2Body: the two pieces

Two pieces.

Piece one is the engine. It watches your market. The research, the hiring, the searches, the site behavior. It scores who's in-market today. Not who looked like a buyer three years ago. That's the heat. And that lead locks to you alone.

That's the whole difference between us and ZoomInfo or any big database. They sell one list to your whole industry at enterprise prices. Your competitor gets the exact same names you do. We build one engine, custom to what you sell, and it only feeds you.

Piece two is the caller. Her name's Brooke. The second a lead goes hot, she dials same-day. Real conversation. She qualifies them against your criteria and books it straight onto your calendar. Your closer walks into a meeting, not a spreadsheet.

Speed is the whole game. You know this from your own floor. The lead you call in five minutes books. The one you call tomorrow ghosts. She calls in five minutes, every time. Most of your competition calls in days, if they call at all.

3Close + CTA

So here's the real question. Three months from now, if nothing changes, who's calling the buyers raising their hand in your market this week? Somebody will. The only question is whether it's you.

(beat)

On camera

Want to hear her? Send me your number. She calls you inside five minutes and you decide with your own ears.

Leads can't hide from us.

Stop. No "so yeah." No "let me know." Cut.

Live 1-on-1 · the kill shot

Would it be a bad idea to watch this work right now, live? Give me one real prospect. Brooke calls them while we sit here. If she books the meeting, we talk business. If she doesn't, you walk away and it cost you nothing. Fair enough?

Pause. Not another word until they answer.

4Objection cards

"How's this different from a lead list?"

"A list tells you who exists. Heat Seak tells you who's buying today. That's the difference between a phone book and a scoreboard. The big databases hand you a name. We hand you a name already raising their hand, and nobody else gets to call it."

"How accurate is the intent data?"

"I'm not going to hand you a made-up number. Day one it scores on live buying signals, so it works before you give me anything. Plug in your closed-won deals and it tunes to your exact winner and gets sharper every month. Be more worried about the list that swears it's perfect on day one and never learns a thing."

"What's it cost?"

"Straight number: one vertical runs [PRICE] a month, month to month. No enterprise contract. If she doesn't book meetings you'd have taken, you stop paying. Start with one vertical, watch what it closes, then we scale."

Richie: fill [PRICE] with the number Luka authorizes for that deal. Never dodge with "fraction of a seat." A vendor who won't say the number is hiding the number.

"How is it exclusive if you're watching public signals?"

"Because the lead is what we sell, not the signal. When someone scores hot for you, that scored, delivered lead is yours. We never sell the same lead twice. One lead, one buyer, and it's in the agreement. Not a promise. A mechanism."

"AI callers sound robotic."

"Then let's not argue about it. Give me your number. She calls you in the next five minutes. You tell me if that sounds like a robot."

"Is that even legal? TCPA?"

"Fair question, and you should ask it. She dials where there's a basis to contact, we scrub do-not-call before she ever rings, and every call is recorded so you can audit it yourself. This is not a robo-blast to a bought list. One fast first touch, then your closer takes the booked meeting."

"I already have SDRs."

"Good. Keep them. They close the meetings she books. The question is what they're doing all day right now: cold dialing a list your competitor already worked, or sitting down with people already qualified and already interested. Which one makes you more money this month?"

"We tried intent data before. It was junk."

"I know. And 'ours is different' is what the last guys told you too, so I won't argue it. Check it in ten minutes instead. Give me your number, she calls, and you hear it yourself. Junk data doesn't survive a live call. The other guys asked you to risk a quarter. I'm asking for ten minutes."

5Delivery notes

Open slow and flat. Full two-count of silence after "who else has it?" and again after "That's a rumor." The silence does the selling.
Body picks up pace, stays matter-of-fact until "it only feeds you," then hold one beat before piece two. Never sound excited. Sound certain.
Every question gets a real pause. Ask it, then shut up. The prospect fills silence; the amateur fills it first.
One take, straight to camera, plain background, no music under the open. If a line trips your tongue, cut the line, not the pause.
Live 1-on-1 with a hard operator: cut the name-story beat ("heat-seeking missile crossed with hide and seek") and go straight to "One buyer. Ever." On camera, keep it. Video audiences need the name to stick.
If they push for proof on speed: "There's a famous lead response study on it. Inside five minutes you're about twenty one times more likely to qualify the lead than at thirty. But you already know it from your own floor." Only if asked. Never volunteer a multiplier.
Hard rules: never name where the intent data comes from ("the engine watches buying signals" is the whole answer). Never quote an accuracy number. Never state a made-up ZoomInfo price. Never dodge the cost question.